After years working as a graphic designer in publishing, I started my own side project launching 'Freedom Kitesurfing Magazine' in 2010, diving headfirst into social media to propel its success. Through strategic courses and investment in ads, I catapulted the magazine to the forefront of Australian action sports for over a decade. Despite its closure during COVID due to niche challenges, I've honed social media prowess, achieving significant account growth and mastering content creation and advertising. While I aim to revive the magazine in the future, I'm currently applying these skills to diverse clients with success!

Social media aspects that I have mastered in the last 10 years:

- Rapid account growth (specialising in Facebook, Instagram)

- Content creation for organic posts and paid advertising.

- Meta advertising valued customer, over $100,000 of advertising spent with my clientel.
(Because my collective Ad spend is now above 100k I have access to advanced training and support 24/7 with Meta).

SAMPLES

Ocean Addicts Marketing Campaign
Here is an example of a full marketing campaign that I setup and ran for Ocean Addicts a local surf shop.

This consisted of:
Retail Marketing
Step 1: Awareness / A quick video ad that I sourced clips for and edited, then ran as an awareness camapign on Meta, Facebook and Instagram and Youtube.
Step 2: Traffic / A more indepth longer video that retargets the awareness campaign audience from Step 1.
Step 3: Sales / Product tile ads that I designed, that were then retargeted to the Meta audience created from Step 1 and 2.

Organic Marketing
Step A: Social organic content creation posts that push for newsletter signups. (Prizes for email signups etc)
Step B: A newsletter style email showcasing advertised products that was sent out to all email subscribers. (Campaign Monitor).
Step C: High quality lead generation supplied to sales staff, for the top respondents to the email newsletter.

STEP 1 - AWARENESS VIDEO CAMPAIGN

15 second versions of the 1 minute advert displayed on my video tab. 15 Seconds is what Meta recommends for brand awareness campaigns.

STEP 2- VIDEO AD TO GENERATE TRAFFIC

In this edit, I filmed one of the sales staff enagaging the viewer with specials etc. This was also put into reels / posts and stories formats.

STEP 3 - CONVERSION PRODUCT TILES

ORGANIC MARKETING - STEP A, SOCIAL POSTS

Organic social reach is undoubtedly one of the most challenging aspects for achieving positive results with business profiles, yet it remains crucial for embedding your brand within your local community. Here are some samples I created for the same business. These posts are 100% organic with no boosting, etc. They were copied to both Instagram and Facebook. Sometimes, one platform outperforms the other. In my posts, I use a combination of photos, videos, and information that I source and re-edit, creating catchy yet concise, non-spammy descriptions. I find the best results come when offering advice, tips, or initiating community discussions on hot topics.

Please click to view the post.

STEP B, EMAIL

I'm proficient in Hubspot, Campaign Monitor, Mail Chimp and Shopify CRM and email creation systems.

With the emails i create, I like to combine sales strategies with a nicely edited video clips and some useful information for the customer.

Click the preview to see the full email.

STEP C, SUPPLY HIGH QUALITY LEADS

CRM systems offer insights from activity on emails that are high quality leads.